The entrance to his building is littered with the gaudy red, blue, yellow and green bicycles that Googlers tool around on. I'm at the secret headquarters of the not-so-secret Google X, where the way-out-there projects of the search giant turn into reality. The gregarious play master, Sebastian Thrun, leads us into a well-worn conference room. The chairs are a shade of green not found in nature and the disrupting clang and cheers from a rousing foosball game waft in through the door. Mr. Thrun, 45 and slight in stature, is sporting a gray T-shirt of a local start-up and speaks softly with German-English diction.Thrun and his Google colleague, Peter Norvig, taught an online course on artificial intelligence that attracted a huge number of students. Apparently there were 23,000 students who completed the course. That's amazing. But there's more ...
Mr. Thrun's cost was basically $1 per student per class. That's on the order of 1,000 times less per pupil than for a K-12 or a college education—way more than the rule of thumb in Silicon Valley that you need a 10 times cost advantage to drive change.How in the world do you pay attention to 23,000 students and give them a grade that reflects what they learned for only $23,000? The only way you could do that is to have all assignments and tests evaluated electronically and that's no way to teach properly. (You also need very cheap servers, internet access, and software and Thrun and Norvig have to work for free.)
So Mr. Thrun set up a company, Udacity, that joins many other companies attacking the problem of how to deliver the optimal online education. "What I see is democratizing education will change everything," he says. "I have an unbelievable passion about this. We will reach students that have never been reached. I can give my love of learning to other people. I've stumbled into the most amazing Wonderland. I've taken the red pill and seen how deep Wonderland is."
Udacity is a for-profit company. How will it make money? [Ex-Stanford Teacher’s New Startup Brings University-Level Education To All].
Classes are currently focused on computer science since that’s what the team already knows how to teach. Examples include: Building a Search Engine and Programming a Robotic Car. As one of the inventors of Google’s self-driving car, Sebastian is perfectly suited to teach a class on how to program one. Udacity plans to expand to other subjects with the goal of building a full university online.Somehow I doubt that Udacity will be offering courses in philosophy, French, or art history. I don't even think they'll be teaching biochemistry since very few of our undergraduates move directly from a Bachelor's degree to jobs in biotech or pharmaceutical companies.
All classes are currently free, and the goal is to keep it that way. When asked how it will make money, Sebastian pointed out that recruiting good technical talent is something that companies pay for. Udacity knows who the best students are and could pass them along to companies looking for new hires.
Sebastian Thrun thinks he's going to "democratize" education but, if he succeeds, what he's really going to do is dumb down and cheapen education. The only thing in his favor is the fact that today's universities are doing the same thing so creating online courses is probably no worse that what students are currently getting in the classroom. If someone can offer the same quality of "education" for much less money then what's the point of attending classes?
