Today marks the launch of another blog network. This one is The Scientific American Blog Newtork. Bora Zivkovic is the man behind it.I read about thirty blogs on a regular basis. Some of them have migrated two or three times over the past five years and I always follow them because they are good blogs. I really don't care whether the blogs I follow are part of a network or not. I don't read the other blogs in a network because my aggregator gives me a direct feed.
What's the purpose behind belonging to a blog network? Does it provide something that you can't get by being an independent blogger? Is it money? Are there any downsides other than the fact that you are lending your name to support for a profit making corporation? If you're supporting a magazine like Discover, Seed (now dead), Nature, or Scientific American does it mean that you stand behind whatever they print?
The thing I find most annoying about commercial blogs is the advertising—some of which is contrary to what's being posted. Is the "profit" to the blogger really significant enough? Maybe it is for PZ Myers but the income for someone like me was peanuts when I last explored that option.
